1. Depict trucking as an accessible trade: Most young drivers expressed concerns about being able to obtain critical skills to be a safe and successful drivers.
2. Emphasis on technology utilization: Make their job easier through technology optimization.
3. Promote trucking as a career, not a job: The turnover rate is something that is a concern, but Millennials and Gen Z job seekers want to know that their career is secure.
4. Offer fair starting pay: Young drivers want to feel well compensated and not just that they are being recruited because they are part of a good market.
5. Recruit via social media & encourage direct referrals: Most of the generation in this demographic is on social media and research shows that 73% were introduced to trucking by an adult relative in their parents’ generation. So, it’s important to expand online.
6. Update promotional materials: Stay with the trends and update your materials accordingly.

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